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Hot accessory leads to business growth
By Gregg Stengel  | | Dawn Yuter, DGA Properties, Philadelphia, models the must-have accessory for HVA franchisees. | | Big kudos to Dawn Yuter, DGA Properties, one of several new Philadelphia, PA franchisees. Proudly wearing the HomeVestors "I Love Ugly Houses" button that she received during the September session of Success System Training in Dallas, Dawn quickly became a walking advertisement for her HomeVestors franchise. While boarding her return flight to Philadelphia, Dawn had draped her sweater over her arm, with her attached "I Love Ugly Houses" button in full view. A man stopped her in the aisle and said "You must work for HomeVestors." According to Dawn, the man was employed by a Web-based competitor. "I didn't really get a chance to talk with him much, but then when we got back to Philly, our driver saw the button and asked us about it," said Dawn. "As it turns out, he has an inherited house with a deadbeat tenant and wants to unload the property. We are now in the process of working with him on the sale of his house." And the story doesn't end there for Dawn. She recently wore her favorite accessory to the grocery store, where a cashier spied the yellow pin. "After explaining to him what it was, the cashier said his parents were about to have his grandmother move to an elder care home and they need to sell her home," explained Dawn. "I gave him a card to follow up about the house. A little communication goes a long way." Wearing HomeVestors shirts, caps, and buttons means you care enough to proudly support UG and HomeVestors! You have to wear clothes -- why not make them work for you? For Dawn and DGA Properties, it's a winning strategy! . . .Gregg Stengel is marketing publications manager for HomeVestors. He may be reached at 972-761-0046, ext. 189.
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