Monday, March 15, 2010

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The Vestor's Voice®

Chicago Has Ugliest House Of The Year

"Winning" franchisee receives $10,000 ad credit, other prizes, for top finish
By Monica Feid

 

Monica Feid

Ugly never looked so good! That’s how Scott Gottlieb of SNL Realty in Chicago, IL, might describe this year, after winning the Ugliest House of the Year Contest at the HVA convention

“I think it’s very cool that Chicago has the ugliest house in America,” Gottlieb said.

And while Vegas may be famous for gambling, Gottlieb returned to Illinois with plenty of winnings and fame of his own--courtesy of HVA. According to Gottlieb, the thanks goes to Joanne Graupner of HVA’s Marketing Department. Joanne persuaded him to enter the contest.

“She knew I always took pictures of my houses,” Gottlieb said. “I was too busy, so I told my buyer to enter for me.” But this picture was worth much more than 1,000 words!

As winner in the online vote for the Ugliest House in America, Gottlieb was the proud recipient of a $10,000 HVA ad credit for Q1 of 2009.

Second place, and an ad credit of $5,000 for Q1 of 2009, went to Nick and Jessica Cifaldi of Cifaldi Properties, Philadelphia, PA. Third place and an ad credit of $2,500 went to Ian Mendelson of Allied Property Group in Atlanta, GA.

Each of the top three winners also received gifts from HomeVestors’ Preferred Vendors totaling over $2,500 for each winner! Participating vendors include: The Home Depot, ICI Paints, BFC Print, Staples, Pro Source Floor Coverings, and Lowen Sign Company. 

This house earned Scott Gottlieb first prize check and prizes in the second annual Ugly House of the Year Contest.

FINAL STANDINGS

The Ugliest Top 10
America voted for houses in these cities in the following order:

Chicago, IL
Philadelphia, PA
Atlanta, GA
Milwaukee, WI
Norfolk, VA
Daytona Beach, FL
Houston, TX
Kansas City, MO
Washington D.C.
Richmond, VA

. . . Monica Feid is vice president of BizCom Associates, HVA’s public relations agency.