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Why you need all four personality colors in your business
By Ken Channell  | | Ken Channell | | Understanding the four personality types as defined in the Four Strengths Personality Profile can assist you in attracting the people you need to build a successful HomeVestors business. It is the attraction and development of the right people for the right positions that will help you run your business effectively and efficiently, in both the short and the long term. The Red personality is the doer. Because of their sense of urgency, focus, practicality, task orientation, and ability to maintain their direction, Reds are the people who produce. If you want something done, give it to a Red. Their ability to produce is essential to the effectiveness of any organization. They have great ability to find houses and to buy them in such a way that they end up the winner. They are always focused on the next opportunity to win. Their contribution is necessary, but not sufficient for the long-term effectiveness of an organization. Long-term effectiveness requires the contribution of the Blues. Because of their innovation, ability to solve problems, and creativity in finding alternatives, they provide the ideas and plans that the Reds need in order to be effective in the long run. The power of franchising is that the franchisor is able to provide Blue for the franchisees. Classic entrepreneurs are both Red and Blue, and therefore have a natural tendency to innovate and create in whatever they do. This is why the early months of a franchise can be very difficult for an entrepreneur -- when results are not happening fast enough, they want to create a new program. Blues need to discipline themselves to focus their innovation on the implementation of the system and not the re-creation of the system. Of all the colors, they struggle most with reinventing-the-wheel syndrome. Green personalities bring organization and administration, which make your business run more efficiently. Effectiveness produces revenue, while efficiency reduces cost. Together, these two qualities produce the most successful and profitable businesses. Because of their ability to control, cautious nature, attention to detail, ability to monitor and create systems, and tendencies toward structure and follow-up, Greens bring efficiency to the organization. It is a short-term efficiency, however, because they are more concerned with controlling what happens to them than with what happens to the organization. While the Green's systems and organization are necessary, they are not sufficient for creating long-term efficiency. They are much better at telling how you are doing than they are at getting the rest of the team to pull together and implement the systems they have developed. That is why we need Yellows. The Yellows develop long-term efficiency by integrating the systems of the Greens with the rest of the team. Because of their desire to be part of a team, Yellows work at getting people with opposing positions to work together. Yellows can communicate the value of team work, they are flexible and adaptable, which lets them meet people where they are, and they can organize and coordinate the strengths of their teammates so that the whole team works better together. Over time, they will foster long-term efficiency within the organization because of their ability to bring the team together under the company's Vision, Mission, and Values. A well-balanced organization will recruit and develop all four personality types in order to create optimum effectiveness and efficiency. Organizations that focus on this objective and commit to its realization will be more successful than those that ignore this approach. Most HomeVestors franchisees have the Red covered, but need to recruit Green and Yellow to make sure that they are balanced. Fortunately, they can depend on their franchisor to provide the Blue. This is one of the qualities that makes HomeVestors such a unique opportunity. It's an ideal fit for high Reds who are looking for systems to implement. . . . Ken Channell is VP of Team Development and stands ready to assist you with utilizing the Four Strengths Personality Profile as you recruit team members for your franchise. You can contact Ken at 972.761.0046, ext. 163.
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