Saturday, April 19, 2014


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The Vestor's Voice®

Franchisee Spotlight: Laura And Peter Pesoli

HomeVestors franchisees quick to help real estate veterans
By Jacy Cochran

Peter and Laura Pesoli
Every day is a little bit different for Laura and Peter Pesoli, owners of Market Properties LP in Austin, TX. And that's what they like best about their work.

Prior to joining HomeVestors, Laura and Peter were employed as licensed realtors listing sales, representing buyers and leasing properties. They have more than 20 years of experience rehabbing, renovating and renting homes and managing a small apartment complex, so becoming an HVA franchisee was a natural transition for these real estate pros.

In their first few months in business, the Pesolis set up shop in their house. Laura admits that even though the home office was the most practical decision at the time, she was glad to finally have an office away from home because it felt more official. In their first year, Laura and Peter bought 20 houses, followed by 20 their second year, 30 their third year, and 40 their fourth. Out of those purchases, about half were rehabbed and the rest were sold wholesale. Meanwhile, they've retained 21 homes as rental properties.

No longer rookies to the franchise system, Laura and Peter say they are continuously learning and refining their business as they embark on their fifth year with HVA.

"We pay close attention to the numbers for the business, as much as we do for buying property," Laura said. "We also try to remember that each market year holds a little different exit strategy for the houses we buy."

Laura appreciates the wisdom shared by fellow franchisees and carefully considers how each piece of advice can be applied to Market Properties.

"Even the stressful moments are rewarding, because we enjoy coming up with solutions," Laura says. "And if we ever have questions, a wealth of knowledge from other franchisees is just a phone call away."

Being flexible is also important to Laura and Peter, so that they can adapt to market changes every year. Most importantly, the Pesolis use integrity as the foundation for Market Properties, and they hold themselves to the highest level of ethical standards.

The future is bright for Market Properties, and the Pesolis are ready to explore the possibilities in their next five years of business.

…Jacy Cochran is an account executive for BizCom Associates, which provides public relations for HomeVestors of America.