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Now you understand what it means to work "on" your business and not "in" it
By Monica Feid  Has the entrepreneur within you awoken? It has if you left HVA's 10th Annual Convention looking for ways to streamline your business. It has if you're putting systems in place so that you aren't "doing it, doing it, doing it" all yourself. It has if you can define your dream, your vision, your purpose, and your mission.
In short, what best-selling author and internationally renowned speaker Michael Gerber shared with HVA's franchisees was positive proof that his definition of the E-Myth can change the way you think about your business. Gerber's motivational style offers a hard dose of reality to people who think they are entrepreneurs when, in fact, they are not. And if you were in the audience identifying with him on why you and your business are not where you want them to be, remember that it's never too late to change direction. Ray Kroc was in his 50s when he bought the franchise rights to McDonald's and launched a worldwide fast-food sensation. You, too, can change the way you look at your business to realize its full potential. So, where do you begin? According to Gerber, you want layers in your business that define the speed at which it can succeed. Those layers include an entrepreneur at the top, a manager (or managers) in the middle, and technicians at the bottom. In order for you to have a handle on the big picture, you need to be able to say, "The people who work for me need to produce the results for my company." And Gerber knows exactly what that means. His business is bigger today than it has ever been, and it requires less of his time than it has ever required. He works three hours a month on his business. And that's to be expected. How else could he be on the road speaking and autographing books if he was supposed to be home running his company? Therein lay the answer. Gerber has put systems in place that allow him to be the entrepreneur. He has managers that run the greater team. And the technicians then execute the managers' directives. Gerber has a system – and that system has helped him turn a company into a business and a business into an enterprise. It was the same for Kroc and McDonald's. It was the same for Sam Walton and Wal-Mart. It was the same for Fred Smith and FedEx. All of these business icons made their dreams a reality without doing it, doing it, doing it. They built systems for others to follow while they grew their dream, their vision, their purpose, and their mission. Kroc didn't flip burgers, Walton didn't man the store, and Smith didn't fly a plane. They built systems. And their businesses were not unique. They were simply BETTER than other burger joints, retailers, or the good old post office. They had systems. And you're in luck. Because, as part of the HVA franchise network, so do you! . . . Monica Feid of BizCom Associates handles public relations services for HomeVestors and its franchisees.
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