Friday, March 19, 2010

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The Vestor's Voice®

HVA Announces "Ugliest House Of The Year" Finalists

National online voting runs through Nov. 15
By Leah Templeton

One  "Ugly House" finalist was discovered in Atlanta.

No one knows ugly houses better than HVA franchisees, and the top ten finalists for the Second Annual Ugliest House of the Year contest do HomeVestors proud.

Thanks to strong participation from Team HVA, more than 50 ugly houses were entered in this year's contest. An HVA Steering Committee then narrowed the field to the 10 ugliest properties. Now the houses in this “un-beauty” pageant are in front of the nation to select the ugliest three. Franchisees and HVA employees can join the public in voting online through Nov. 15 at  ugliesthouse.com. The winner will announced Dec. 3 at the Annual Convention.

This year's 10 finalists for the Ugliest House of the Year contest are:

  • Ann Mullikin of ABC Home Services in Richmond, VA
  • Eddie Gant of Advantage House Buyers in Houston, TX
  • Ian Mendelson of Allied Property Group in Atlanta, GA
  • Nick and Jessica Cifaldi of Cifaldi Property Investments in Philadelphia, PA
  • J.D. Asbell of CityScape Properties in Kansas City, KS
  • Sheila Konecke of K2NC in Washington, D.C.
  • Victoria McKune of Kingsgate in Brevard County, FL
  • Patti Robertson of PTR Investments in Norfolk, VA
  • Scott Gottlieb of SNL in Chicago, IL
  • Val Swensen of The Home Liquidator in Milwaukee, WI

“Team HVA knows it’s been one of the ugliest years for residential real estate in our nation’s history,” said John Hayes, president and CEO of HomeVestors. “We’ve become a household name for buying the biggest eyesores in a neighborhood for cash and turning them into beautiful homes that people are proud to own. These ten finalists show the public the challenges we take on in order to help people out of ugly real estate situations.”

You can help Ug make his way through an ugly house in HVA's online game.

To add to the fun, HVA is launching an interactive online game called "Ug's Ugly House Adventure" in which gamers try to maneuver Ug through an "Ugly House" while avoiding roaches, rats and other critters. The game, which was produced by Kewlbox.bom, can be forwarded to friends and the best scores are recorded and posted online.

The ugliest house, along with second and third place runners-up, will be announced Dec. 3 at the Annual Convention at Caesar’s Palace in Las Vegas. First prize is a $10,000 advertising credit, second prize is a $5,000 advertising credit, and third prize is a $2,500 advertising credit. All credits are to be used in Q1, 2009.

Vote now through Nov. 15 for the HVA Ugliest House of the Year at ugliesthouse.com.

…Leah Templeton is an account executive at BizCom Associates, HVA’s public relations agency.