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New material is brighter, more durable and weather resistant
By June Marie London
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| June Marie London |
The question in the outdoor industry has been, “Are you ready for the single sheet poster revolution?”…and finally the resounding answer is “yes, we are!”
Beginning in first quarter 2009, the “Big 3” outdoor vendors -- Clear Channel, CBS and Lamar -- along with most regional vendors, will be completely converted from paper to PE/Plastic (Eco-Flex) for 30-sheet applications.
This is a significant step forward for the outdoor industry. After more than two years of testing and vetting numerous materials, installation and finishing prototypes--glue-free, single sheet, recyclable PE posters are here!
The major outdoor companies are currently in the process of completing the system hardware installations that will retro-fit their boards to convert to this exciting new product. Over 90 percent of the outdoor industry has standardized its installation to one of three new installation systems for the one sheet Eco-Flex application.
Eco-Flex provides many benefits to the outdoor advertiser:
- A single sheet product has that has no seams, no flagging, no glue, resulting in a much higher quality product.
- Print quality on this product is excellent. Printed digitally, your 30-sheets will now look as good as bulletin flex.
- Ads just look better. The brightness of Eco-Flex is substantially greater than any available paper.
- Ads look better longer. When average periods are granted, and the material stays up past the contracted term, the advertiser’s copy will still look terrific. This is very important to HomeVestors as 30 percent of our monthly postings result from overrides of prior posting contracts.
- One-Piece Posters look consistently good regardless of weather conditions. Great news for franchisees with heavy rain and snow, as well as the blistering sun.
Since they are made from a recyclable Polyethylene, the material will not contribute to an environmental problem.
We will begin shipping the new Single Sheet Eco-Flex creative to the outdoor companies within the first posting periods of 2009. The cost will be $66 per 30-sheet. Watch for it in your market in the coming months. We know that you will be very pleased with the results…and best of all “NO MORE FLAGGIN’!!!”
…June Marie London is the HVA media director. She can be reached at june.london@homevestors.com.
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