|
Increase appointments and buys with new vendor's system
By Scott Bowling HVA's Franchise Systems Managers, as well as all members of the Support Team, and many franchisees, will tell you that implementing a Dig Lead strategy is imperative to the success of your business. Dig Leads can greatly expand your buying opportunities, and can help reduce your average buy cost. New Preferred Vendor Intermarket Research (IMR), offers services that can help you get the most out of your current and planned Dig Lead strategy. With an extensive background in telemarketing, market research, and lead generation, IMR can contact the people on your Dig Lead list and convert them to appointments. Round Here Ventures, Atlanta, GA, began using IMR more than nine months ago. Franchsiee Hap Richardson says that IMR provides them with 30-35 appointments each month, which has resulted in their buying one to two house per month. He is very happy with the service. "In training, you are taught to handle calls coming in from a billboard," says Richardson. "This is a different approach. . . . We are initiating the contact, and the seller has [either] not thought of selling, or [is] not as motivated." Richardson says he provides IMR with the same list he uses for his Dig Lead mailings. He says the process allows him to reach a lot of absentee owners who are otherwise hard to contact. MG Realty Corporation, Westminster, MA, uses IMR to follow up on its Dig Lead campaigns. Dan Normile, a buyer for MG Realty, says that utilizing IMR has enabled him to go on more appointments. "It's all about getting in front of the seller and creating buying opportunities," says Normile. The service is simple, and can be used to complement the Dig Lead strategy you already have in place, or the one you plan to put in place. You simply provide a list of names and numbers to IMR. The program has a fixed monthly cost of $600, which includes calling up to 500 phone numbers. After the initial 500 numbers, there is a charge of $1 for each additional phone number. Each qualified lead that results in either the customer agreeing to be contacted by a HomeVestors franchisee, or setting an appointment, requires a $60 fee. Although the franchisee will receive an activity report directly from IMR, all fees for the service will be billed through HomeVestors. . . . If you are interested in signing up with Intermarket Research, or you would like to find out more about their services, contact Diane Adams at 770.416.6322.
|
