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The Vestor's Voice®

Apr. 30, 2003 Edition

The Million Dollar Button

Wearing one little button might help you become a millionaire!

One day Toni D'Angelo-Lott sat next to a man on an airplane and he kept looking at her . . . finally he asked about her button: I Love Ugly Houses. Toni started talking, and next thing she knew he was interested in buying commercial properties and he wanted to know more about interim lending. . . . Just how valuable are those buttons? . . .

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About HVA's Advertising

"Why don't we just use billboards?"
By Ken D'Angelo

Billboards alone do not tell all of HomeVestors' story, explains HVA Founder & CEO Ken D'Angelo. We use multiple forms of media to broaden our exposure . . . together, several forms of media present a powerful marketing platform for our franchisees . . .

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