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Dec. 15, 2006 Edition |
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Awards Night Rewards Passion, Accomplishment Red Brick Properties sweeps awards, taking home four trophies
The biggest surprise of the evening was Red Brick Investment Properties' Minas E. Litos and Adrian Tartareanu who, together with their buyer, Brian Ferry, walked away with an impressive four awards: Top Buyer, Top Closer, Best Customer, and Rookie of the Year. Other top winners included Matt Drndak of MJ Property Solutions; Colin, Rob, and Robert Reilly of Harvest Properties; Timothy Risley, Edward Risley, and Mark Crosby of Front Door Properties; Mike Maldonado of PeyMax Properties; Mike Freedline, Dan Freyling, Cary Lane, Wally Loeffelman, Keith Mills of Illinois Property Development; and Cal and Robin Wilkins of The Real Advantage. A complete list of the awards given and their winners will be included in the forthcoming print edition of The Vestor's Voice®. The list also appears in the Franchise Area of HomeVestors.com | |||||||||||||||||||||||||||||||||||||||||
Getting Gerber: The Man and His Message Now you understand what it means to work "on" your business and not "in" it
In short, what best-selling author and internationally renowned speaker Michael Gerber shared with HVA's franchisees was positive proof that his definition of the E-Myth can change the way you think about your business. Gerber's motivational style offers a hard dose of reality to people who think they are entrepreneurs when, in fact, they are not. And if you were in the audience identifying with him on why you and your business are not where you want them to be, remember that it's never too late to change direction. Ray Kroc was in his 50s when he bought the franchise rights to McDonald's and launched a worldwide fast-food sensation. You, too, can change the way you look at your business to realize its full potential. So, where do you begin? According to Gerber, you want layers in your business that define the speed at which it can succeed. Those layers include an entrepreneur at the top, a manager (or managers) in the middle, and technicians at the bottom. In order for you to have a handle on the big picture, you need to be able to say, "The people who work for me need to produce the results for my company." And Gerber knows exactly what that means. His business is bigger today than it has ever been, and it requires less of his time than it has ever required. He works three hours a month on his business. And that's to be expected. How else could he be on the road speaking and autographing books if he was supposed to be home running his company? Therein lay the answer. Gerber has put systems in place that allow him to be the entrepreneur. He has managers that run the greater team. And the technicians then execute the managers' directives. Gerber has a system – and that system has helped him turn a company into a business and a business into an enterprise. It was the same for Kroc and McDonald's. It was the same for Sam Walton and Wal-Mart. It was the same for Fred Smith and FedEx. All of these business icons made their dreams a reality without doing it, doing it, doing it. They built systems for others to follow while they grew their dream, their vision, their purpose, and their mission. Kroc didn't flip burgers, Walton didn't man the store, and Smith didn't fly a plane. They built systems. And their businesses were not unique. They were simply BETTER than other burger joints, retailers, or the good old post office. They had systems. And you're in luck. Because, as part of the HVA franchise network, so do you! . . . Monica Feid of BizCom Associates handles public relations services for HomeVestors and its franchisees. | |||||||||||||||||||||||||||||||||||||||||
Team HVA Expansion New hires, promotions, and other staff-related happenings During the past three months, HVA has welcomed six new employees, bringing new talents and a wealth of new experience to our team:
Onward and Upward
HVA department heads Bonnie DePasse and David Hicks were named vice presidents by the HVA Board of Directors at its annual post-convention meeting earlier this month. "I am very pleased that the Board of Directors agreed with me that Bonnie and David should be appointed vice presidents of HVA," said John Hayes, president and CEO. "In addition to their commitment to HomeVestors, they consistently demonstrate their passion for working together cooperatively as we continue to build our franchise network. I routinely hear positive comments about both Bonnie and David from not only their colleagues, but also members of our support team, as well as franchisees. Congratulations to them!"
Bonnie is the Corporate Counsel for HVA, serving in that capacity since March 2003. She can be reached at 972.761.0046, ext. 133. David joined the HVA team in May 2005 and has served most recently as Senior Director, Operations. Contact David at 972.761.0046, ext. 201. . . . Brenda Baumann is HVA's Director of Human Resources. She can be reached at 972.619.0076, ext. 120. | |||||||||||||||||||||||||||||||||||||||||
HVA Marketing - Celebrating the Successes of 2006 And cheers for what's new in 2007
During the Annual Convention's closing General Session, VP of Marketing Mark Hagen delivered a review of his department's goals for 2006, and the stats to show that there was reason to celebrate. The goal was to increase buy leads by 5% while decreasing the cost per lead by the same percentage. The Marketing Department initiated numerous projects to accomplish the goal, including a per-inquiry Internet lead program, and a new advertising testimonial campaign. System-wide, leads shot up an average of 20% per while cost per lead dropped more than 15%. But that's not what prompted the cheers of the convention audience. Let's Hear It for Outdoor
Hagen then introduced three new billboards for 2007 that work together to accomplish this goal. All three utilize HVA's trademark branding elements, with a slight twist to the message. One board reads "Facing Foreclosure?" while another reads simply, "Ugly Situation?"  It was the introduction of the third board -- "We Buy The Good, The Bad and The Ugly" -- that got the convention crowd cheering. All three billboard concepts will be tested in rotation with the current board in several markets in the first quarter of 2007.More Reason to Cheer TV and Radio HVA tests many of the creative programs in both small and large markets before launching them nationwide. If you or your Ad Council would like to participate in testing any of the new creative, please contact your regional marketing manager. Your RMM also has DVDs available which showcase some of our latest marketing creative. | |||||||||||||||||||||||||||||||||||||||||
For more information, contact HomeVestors 10670 N. Central Expwy. Suite 700 Dallas, TX 75231 Telephone: 972-761-0046 Or visit http://www.HomeVestors.com. Copyright, 2010, HomeVestors of America, Inc. All rights reserved. |
Has the entrepreneur within you awoken? It has if you left HVA's 10th Annual Convention looking for ways to streamline your business. It has if you're putting systems in place so that you aren't "doing it, doing it, doing it" all yourself. It has if you can define your dream, your vision, your purpose, and your mission.
