Friday, March 19, 2010

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The Vestor's Voice®

Looking For "Ugly" Sub-prime Situations

Your happy customers needed now!
By Monica Feid

Monica Feid
In recent weeks, stories about consumers falling victim to the sub-prime mortgage meltdown have received national media coverage. HVA corporate and even individual franchisees have been contacted by the media to offer expertise and insight on the topic.

More importantly, the media wants HomeVestors to provide testimonials from those homeowners who have been saved from possible foreclosure by a HomeVestors franchisee.

We need your stories about happy customers if we are to win positive inclusion in this national topic. Reporters and editors are specific in their interest: They want to speak with homeowners who have experienced the fallout of a sub-prime mortgage that has driven their monthly mortgage payment upward in recent months.

If you are among those with stories featuring a happy ending to a sub-prime nightmare, we need your help in getting positive media coverage for all of HVA.

Please note that your customer -- preferably a recent customer -- must be willing to share his or her story, and must sign an appropriate release.

Forward your story and contact information to Gregg Stengel, HomeVestors marketing publications manager, at 972.761.0046, ext. 189.

. . . Monica Feid of BizCom Associates handles public relations for HomeVestors franchisees. She can be reached at 972.490.0903.