Because investors can come from anywhere in the country (not just the 35 states in which we have franchisees), we are testing our first-ever network radio buy inviting investors from across the nation to subscribe to our investor list.
The radio ad, which features HVA CEO
John Hayes as our spokesperson, not only sells the benefit of subscribing to our investor list, but also offers 12 free reports about how to successfully invest in real estate in exchange for subscribing. Investors are directed to
12freereports.com (and
twelvefreereports.com)--the URL is easy to remember and reminds investors of the added value of subscribing to our list.
The campaign runs for six weeks on several top-rated programs:
- Coast to Coast
- Glenn Beck
- Bill O’Reilly
- Dennis Miller
- Mark Levin
- Sean Hannity
- Bob Brinker/Money Talk
- Mike Gallagher
Altogether, commercials will air on more than 2,200 radio stations.
This test campaign will deliver 52,623 commercial messages at an average cost of $2.85 per spot! During the test, leads will be delivered FREE to franchisees, using the Marketing Fund to pay for the ads.
One final important point: as you receive notification about new investors in your area, be sure to personally contact them and find out more about their investing needs. E-mails and Web site exposure are a good start, but nothing replaces the personal touch of phone contact. The more details you learn about individual investors, the more likely you are to succeed in matching them with your properties. Good selling!
. . . Mark Hagen is vice president of marketing and can be reached at 972.761.0046.
