|
Focus is on generating investors and sales for local franchisees
By Gregg Stengel  | | President and CEO John Hayes hosts HomeVestors Real Estate Investors Hour. | | While everyone knows that HomeVestors is America's #1 Home Buyer, over the radio airways in Dallas-Ft. Worth, the main focus of a new radio show is selling homes. The HomeVestors Real Estate Investors Hour debuted on Sunday, May 7, and airs every week at 8 a.m. on WBAP-AM, News/Talk 820, the most powerful radio signal in North Texas. The radio station has one of the top listener bases in the Southwest USA. HomeVestors' President and CEO John Hayes hosts the show, featuring guests and industry experts who provide information and insight directed at helping first-time real estate investors build wealth. Mike Blatney, director of franchise systems support, and Ken Channell, VP of team development, are weekly guests, along with local franchisees. "Our radio show tells our story to potential investors," said Hayes, "and it's purpose is to connect them with our franchisees."  | | Director of Franchise Systems Support Mike Blatney (left) and VP of Team Development Ken Channell lend their wealth of knowledge to radio listeners. | | Hayes continued, "One of the main messages of the show is that if you are serious about investing in real estate, your first phone call should be to a local HomeVestors franchisee. We explain that our franchisees have houses to sell, so regardless of whether investors want to buy one house each year, or multiple houses a month, our franchisees can sell them houses and mentor them to help them succeed. This radio show gives the Dallas-Ft. Worth franchisees a vehicle to get new investors and increase the buying and selling of houses on a weekly basis." During the show, two local franchisees call in each week with a home that they have for sale. After the second week's show, one franchisee received two calls immediately after he was on the radio. "This is a live show and listener calls are encouraged and answered on the air," explained Mark Hagen, HomeVestors' VP of marketing, who negotiated with local radio stations to air the program, which is a joint financial effort between HVA and the local Ad Council. "We are hoping to interact with the local investor community. Once we work out the kinks, we plan to syndicate the show in other HomeVestors markets. In the meantime, if you want to listen to the show, you can go to Homevestors.com and click on the radio show icon, and listen live. Remember, it's 8 a.m. CST. Podcasts of previous shows are also being posted on our Web site." To promote the show, the DFW Ad Council has approved billboard additions/extensions, ads in the local business journal and a radio schedule on the host radio station. . . .Gregg Stengel is the marketing/publications manager for HomeVestors. He may be reached at 972-761-0046, ext. 189
|
