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Sleek, user-friendly design unveiled at Mid-Year Summit
By Lawri Murray  Clean, uncluttered, and easy to navigate -- probably not the words most would use to describe the current HomeVestors.com Home Page. But this is about to change.
As VP of Marketing Mark Hagen revealed during the Mid-Year Summit (MYS), our Home Page is undergoing a significant redesign that is being driven by several goals: - To equally address all four of our key targets -- potential sellers, potential buyers, real estate investors, and potential franchisees
- To make the site more engaging for the user, and easier to navigate
- To more effectively leverage the HomeVestors brand.
If we can achieve all of these goals with our Web site, we believe that we can achieve the ultimate goal of increasing both buys and sales, and attracting more investors and franchisees. Home Page Strategy
Our new Home Page prominently features the "We Buy Ugly Houses®" billboard, drawing an instant connection to one of our most recognizable symbols. This page offers visitors four portals through which to enter the site, depending on their primary reason for visiting. The visitor can choose to either: - Sell a house,
- Buy a house,
- Invest in real estate, or
- Own a franchise.
Targeted Landing Pages Keep Message Focused
A separate landing page has been developed for each of the four choices outlined above. The Sell Page focuses solely on visitors interested in selling a house to HomeVestors. The page gives a quick, bulleted overview of the reasons a person might be considering selling to HomeVestors, and the benefits of doing so. The page also offers links to Frequently Asked Questions (FAQs), television spots, and testimonials that are all specifically related to selling a house to HomeVestors. The page also features its own unique URL -- www.WeBuyUglyHouses.com -- which will be featured on advertising aimed at potential sellers. When sellers type this URL into a browser, they will arrive on the Sell Page, bypassing the Home Page. The Buy Page speaks to consumers interested in buying a house from a HomeVestors franchisee. It explains the benefits of buying a HomeVestors house, and offers links to FAQs, television spots, and testimonials that focus on the first-time home buyer. The Buy Page is accessible from the Home Page, or by typing www.WeSellLuvlyHouses.com into a browser window. In similar fashion, the Invest Page is directed toward real estate investors, and those who are interested in investing in real estate. There are two unique URLs for this page: www.UGInvests.com and www.InvestWithUG.com. Finally, the Franchise Page addresses potential HomeVestors franchisees. Located at www.HomeVestors.com/FranchiseInfo, this page offers information for someone just beginning to consider the purchase of a HomeVestors franchise. For now, most of the rest of the site's content will remain basically the same. However, each page will carry the new design template. The new site is scheduled to launch on July 6, 2007. . . . Lawri Murray is HVA's marketing creative manager. She can be reached at 972.761.0046, ext. 217.
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