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Convention keynote speaker says your work should serve your life
By Laura Collins  | | Michael Gerber | | What attracted you to HomeVestors? Whether you joined HVA as a franchisee, or you're an associate of a franchisee, or an employee of HVA, there's a good chance that you made your decision because you believed HomeVestors would improve your quality of life. HVA believes the ideal reason for participating in any business is to improve your life. That's why our Vision statement says, "Transforming the Real Estate industry so that everyone we touch wins!" It's a noble and desirable goal, but the big question is how to achieve it. What can you do to transform your life and those around you through your business? Michael Gerber, author of The E-Myth and keynote speaker at the Lone Star Legacy: HomeVestors 10th Anniversary Convention, offers a practical philosophy and plan that has changed 50,000-plus businesses in every industry. His revolutionary strategy is based on this fundamental concept: "Once you recognize that the . . . primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it." - Michael Gerber, The E-Myth HomeVestors' CEO and President, Dr. John Hayes, a student of Gerber's training, says, "I've never forgotten the importance of working 'on' it rather than 'in' it. I am sure that not following that principle is the reason most franchisees (in any concept) struggle, and some eventually fail. If every HVA franchisee spent more time working 'on' the business and not 'in' it, there would be fewer transfers and terminations at HVA. Unfortunately, it's not easy to get that message across to people—Gerber has been trying to do it for years." Gerber will conduct a 3-hour seminar on Dec. 1, and deliver the closing address during Saturday's General Session. "At convention," Hayes says, "I hope every franchisee will understand the value of 'on' it vs. 'in' it and choose to work on it! Those who make that decision will build HVA franchises that exceed their greatest expectations and fulfill their lives in ways that they previously only imagined." As for the convention, it pays to register early! Download the convention registration form now on the Franchise Owners page of HomeVestors.com. . . . Please note that Michael Gerber's 3-hour workshop on Friday morning of convention will be open only to franchisees. His General Session speech is open to all attendees.
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