7 Tips for Writing the Perfect Real Estate Offer Letter
In today’s real estate market, trying to buy a desirable property puts you up against tough competition. If you want to buy the house you love without breaking the bank, you need a real estate offer letter that stands out from the crowd. Here are seven tips for writing an offer letter that seals the deal.
1. Start with the Sellers Name
Dale Carnegie, author of How to Win Friends and Influence People, once wrote, “Remember that a person’s name is to that person the sweetest and most important sound in any language.” In other words, people prefer to be called by name. Never use a generic salutation such as “Dear Seller.” Always address the seller by name.
2. Accentuate the Positive
Compliment the seller on the beauty and quality of their home. Talk about specific details that make the home enjoyable and unique. Be sincere. Savvy sellers will spot empty flattery a mile away.
3. Make It Personal
Selling a property involves more than just a cold cash transaction. The seller probably has years of memories wrapped up in this home. Tell the seller how much you love the house, and how much you’re looking forward to living there. Consider including a handwritten note from your children, too.
4. Prove You’re Financially Stable
Show that you can buy this home without any drama at the closing table. Cite your financial resources, your rock-solid career, your military service – anything that paints a positive picture of you.
5. Don’t Mention Remodeling
Chances are, you’re excited at the possibilities you could achieve with this house: new paint, new fixtures, new flooring, maybe build a deck or garage. Don’t mention any of this to the seller. The seller may think that the house is perfect just the way it is. Any talk of making changes to their house could turn them against you. Go ahead and be excited, but don’t put it in the letter.
6. Don’t Complain
Your letter needs to be upbeat and optimistic from beginning to end. Ultimately, the seller doesn’t care what your current circumstances are or why you’re unhappy in your current home. To make a good impression, focus on the positive.
7. Close with Gratitude
At the end of your letter, summarize the top two or three highlights. Make it clear why you’re interested in buying, and thank the seller for taking the time to read your letter. Keep Your Expectations Realistic Remember, every home is unique, every family is unique, and that makes every real estate transaction unique. The truth is that even the best letter in the world may not compete against a buyer with deeper pockets. But a well-written letter that connects to the seller on an emotional level will get noticed – and it may just get your offer accepted.